Executive Coaching is all about change and change requires an awareness of the things a person must change to become more effective.
Change is not easy; just ask yourself what success you have had with your New Year's resolutions over the years.
There are a variety of ways to establish what behaviours a person needs to change. In reality, most people come to coaching being aware of what they need to work on as a result of having received formal or informal feedback in the workplace.
The answer to real change is not just knowing what behaviours you need to change but learning how to bring it about. This requires a real willingness to roll up your sleeves and do the hard work necessary to reach your goal using a combination of mind, heart and guts.